REGIS, OUR SWEET LOVE HISTORY
REGIS pioneered in the Cyprus ice-cream industry by establishing
the first manufacturing unit in 1952. George Protopapas had the
entrepreneurial foresight to invest in this relatively new sector of
the market. The Protopapas family still own and are actively involved
with the company.
Οne of the first products to be developed was the CHOC ICE bar the
famous “ plaka” ice cream, followed by the orange and vanilla lollies.
In 1960 the first family packs emerged in four flavours in paper packs
and in 1967 the first industrial cone CONO PRIMO was produced, the
predecessor of CONO AGRINO.
In the sixties and as electricity began to spread all over Cyprus,
the company was covering effectively all towns and villages. REGIS
quickly became a household name with its branded ice creams.
The invasion of Turkey in July 1974, brought about many losses for
REGIS as most of its fleet as well as its ice-cream cabinets, were
trapped in the North of Cyprus which at the time was the most
economically and touristically developed part of the country.
Nevertheless, REGIS regrouped and continued its operations.
Later in the seventies the company introduced some fun ice creams
for the children namely the HAPPY ICE triangles and the PUSH UP tube.
In 1982 REGIS pioneered once more by producing the first strained
Greek style yogurt on the island, VELOUTE. With its creamy and velvety
texture VELOUTE soon became one of the most popular yogurts in Cyprus.
Moreover, in the eighties REGIS upgraded its diet and diabetic ice
cream and in 1987 introduced an innovation, whereby enzymes were used
for the first time for the production of family ice creams, thus
reducing lactose and making ice cream a treat for the lactose
In the meantime the company never ceased to upgrade both the
factory facilities as well as the distribution centers, its fleet and
ice cream cabinets in order to prepare itself for the opening of the
market in 1996 and the increased competition from imported ice cream
brands. The product range was enriched further with new products, like
the premium sticks MEGA. In the same year 1996, the strategic
cooperation with MOVENPICK began, which continuous uninterrupted until
With the turn of the century the family range was upgraded and new
multipacks were introduced. The QUATTRO family pack was also made
available as the first and still the only two litre, four flavoured
ice cream offered to the Cyprus market.
In the most recent years new and more appealing flavours have been
introduced both in the family range as well as in catering ice cream
that now has a range of more than 50 flavours. 2011 saw the
introduction of the ICE DREAM 500ml range in modern and classic
flavours. More recently the ICE DREAM range expanded to one liter
packages and it now includes 10 superb flavours , among which the very
traditional vanilla with teratsomelo (carob honey).
Despite the fierce competition REGIS still has a substantial share
of the market, while its classics CONO AGRINO and CHOC ICE are among
the bestsellers in the impulse ice cream range. Our vision is to
maintain and strengthen our position by offering quality ice cream
made by pure and carefully selected ingredients. With our recent
accreditation with the ISO 22000 we assure our customers that our
safety levels will always be to the highest standards.
In 2017 we will be celebrating our 65 years! During this long
history, we shared with our customers our passion for ice cream and in
exchange they extended their loyalty to us. Our vision is to continue
to be one of the key players in the Cyprus ice cream market and to be
able to continue to offer ice cream “ for your own taste “ for many
more years to come.